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TITLE: State Marketing & Communications Director
REPORTS TO: State Director
LOCATION: Seattle, WA
REASON FOR OPENING: Replacement
POSITION PURPOSE:
Grow public name recognition and mission awareness of the March of Dimes. Promote chapter programs and fund-raising activities in order to increase consumer & corporate interest in giving to and volunteering for the March of Dimes.
POSITION RESPONSIBILITIES:
- Develop and implement annual strategic marketing & communications plan to support March of Dimes initiatives.
- Develop major media contacts at newspaper, magazine, radio, TV and cable outlets and sustain on-going relationships in order to place stories and secure media sponsorships and promotions.
- Manage the placement of national PSAs for the Prematurity Campaign.
- Manage the tracking and reporting of PSAs, publicity, story placements, and sponsorship impressions.
- Partner with the fund-raising team to develop and implement marketing plans for major corporate sponsors.
- Write, design and produce materials that support chapter programs, fund-raising events and donor cultivation including annual report, newsletters and updates to local website.
- Manage the image and identity of the March of Dimes brand by guiding all staff and volunteers in the proper use of March of Dimes standards.
- Manage and provide direction and coaching for part-time communications coordinator located in Eastern Washington.
- Recruit, train and manage a state marketing & communications committee to advance chapter initiatives and goals.
- Assist in the recruitment, training and promotion of ambassador families as spokespersons.
- Participate as a member of the chapter’s leadership group.
QUALIFICATIONS REQUIRED:
- Bachelor’s degree or equivalent in communications or related field.
- Minimum of five years marketing & communications experience.
- Excellent verbal and written communications, computer skills (Microsoft Word, Excel, PowerPoint and Desktop Publishing required; Photoshop and/or Indesign also preferred).
- Demonstrated skills and experience in media relations, pitching & placing story angles, problem solving, media promotions, print and editorial services, marketing & communications planning and implementation.
Robin Windsor
March of Dimes
Washington Chapter
1904 Third Avenue, Suite 230
Seattle, WA 98101
FAX# (206) 292-8190
rwindsor@marchofdimes.com
YHJ
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