Leader in Women's Television Will Broadcast WalkAmerica Public Service Announcements

March of Dimes WalkAmerica PSA Campaign Focuses on Lowering Premature Birth Rate

WHITE PLAINS, N.Y., FEB. 12, 2004 – Lifetime Television has agreed to broadcast the March of Dimes WalkAmerica public service announcements on all three of their networks: Lifetime Television, Lifetime Movie Network and Lifetime Real Women.  The WalkAmerica PSA campaign addresses the rising tide of premature births in the U.S.  Premature births have risen by 29 percent since 1981 in the U.S.  

From now through the weekend of April 25, when nearly 1,100 communities all across the U.S. will stage their own WalkAmerica event, Lifetime Television will help increase registration and participation by broadcasting any one of six national spots promoting WalkAmerica, the nation's first and best-loved walking event.

“The number of babies born prematurely in the U.S. has reached a record high,” says Doug Staples, senior vice-president, strategic marketing and communications, March of Dimes.“It's wonderful that Lifetime Television has agreed to broadcast these important public health messages. WalkAmerica is a terrific way anyone can help the March of Dimes mission and efforts to stem the growing trend of premature births in this country.”